HeY!
Yo soy Pippo.
Visionary digital designer, minimalist at heart, and visual storytelling expert.
About Me
I am a seasoned digital designer based in Berlin with over 20 years of experience in crafting compelling visual identities and user-centric digital products. My passion lies in creating engaging and intuitive experiences that resonate with users and elevate brands.
With a focus on minimalist design principles and cutting-edge trends, I specialize in brand strategy, UI/UX design, and visual storytelling. My approach combines innovative design with seamless functionality, ensuring each project not only looks stunning but also offers a smooth and engaging user journey. Collaboration and communication are at the heart of my process, as I believe the best results stem from a strong partnership between designer and client. Let’s create something exceptional together.
My Skills
Experience
Director Innovation @upday
Developed and integrated AI-driven projects: As part of a specialized team at Axel Springer, we focused on advancing AI solutions that enhanced newsroom workflows, notably improving content personalization and engagement.
Facilitated the implementation of AI technology, focusing on practical problem-solving and effective knowledge sharing between teams at Axel Springer and Samsung.
Creative Director @upday
Directed design initiatives across multiple teams (16 professionals), focusing on enhancing user experiences and fostering digital innovation in social media, video production, and graphic design.
Fostered a collaborative and efficient environment, leading to successful project outcomes and team development.
Played a key role in a small team that quickly established Samsung News in North America, achieving full operational status in less than four months through effective collaboration with stakeholders across Korea, North America, and Europe.
Co-founder & Creative Director
Co-founded and launched an innovative esports 360° news brand, leveraging creative strategies to lead teams in rapidly achieving 1 million page views within 5 months.
Directed the social media team to create content that achieved a peak viewership of 3 million within 12 months.
Pitched a strategic initiative to Sony Music aimed at enhancing brand visibility and engagement through the creation of a song.
