As Creative Director and Director of Innovation at upday, Europe’s leading news app, my role was key in shaping the company’s public image and driving innovation. I guided upday’s external image, ensuring it connected with a diverse European audience. Leading a high-performing graphics team, I focused on creating a visually engaging product that met user-centric design standards. Additionally, I co-managed the social media and video teams, overseeing the production of dynamic and relevant online content. I developed concepts and formats for Snapchat and managed 360° content production.

As part of the BizDev team, I contributed to developing concepts and pitches. I facilitated effective collaboration between developers, designers, and management, enhancing our product and content strategies. In this multifaceted role, I was dedicated to maintaining upday’s status as a top news provider, emphasizing accuracy, engagement, and innovation in our content delivery.

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