Transforming the drive: Combining journalistic DNA with an interactive assistant


We pitched an interactive assistant for Tesla directly to Elon Musk. This assistant caters to all your needs, from driving you to a flower shop to buy flowers, delivering the latest and most important news, to ordering concert tickets when you’re near a concert hall. It even suggests a scenic route to help you unwind after a hard day. My role was to write the concept and art direct the video. The pitch aimed to combine high-end tech with journalistic DNA and “German engineering.”

Elon really enjoyed it and was looking forward to continue working together after the presentation.

Axel Springer
Art Direction
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